Nautica supports sustainable efforts through new partnership

Nautica has a new manufacturing and distribution partnership. Men's gown shirts for the Authentic Brands Group-owned attire brand will now be designed and developed by Versa Group.

Versa Group has a history of over 25 years manufacturing males’s shirts, ties and accessories using state-of-the-art gear, premier materials and progressive designs. In its long-term settlement with Genuine Manufacturers Group, Versa will design, produce and distribute Nautica branded males’s gown shirts. The merchandise will retail via a wide selection of department shops, specialty retailers and ecommerce websites across the U.S., Canada and Puerto Rico.

“We're happy to breathe recent air to Nautica gross sales with a brand new gown shirt associate, Versa,” Jarrod Weber, group president of way of life at Genuine Manufacturers Group, stated in a press release. “Nautica gown shirts are an ideal extension for the buyer who clothes up and but appreciates the Nautica way of life.”

Although gown shirts have lengthy been a staple in Nautica's menswear assortment, it hopes to reinvent the category for modern and sustainably acutely aware shoppers. Versa will introduce new materials and performance details to the road.

“Our group is wanting ahead to this partnership with Nautica, a model whose presence is recognized by retailers and shoppers the world over,” commented Marc Seruya, CEO of Versa. “We are assured that our experience will present added value to the loyal Nautica customer as well as appeal to new fans to the model.”

Versa's first assortment of Nautica males’s gown shirts will launch via choose retailers this spring.

Sigma Fashion | Top Fashion News
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