Say hello to the LG Velvet (and pour one out for the G9)
LG is rebooting its smartphone strategy, and, in true LG style, the corporate is drip-feeding us details about it. At present we discovered the identify of the primary telephone within the reboot, LG Velvet, and a few intriguing design particulars.
LG said it’s “shifting away from alphanumerical designations in favor of familiar and expressive names.” In different words, no more G-series phones, and presumably no V collection either. That brings an finish to one of many longest-running households of flagship telephones in the Android area. Pour one out for the G.
This official announcement follows an unconfirmed report from last month that recommended LG would undertake unique names for its next premium telephones.
Goodbye LG G9, whats up LG Velvet. The new telephone will function a “symmetrical, flowing type issue” that can be “pleasing to touch,” says LG. In accordance with the company, “lustrous smoothness” and “premium softness” might be two key characteristics of the Velvet. The Raindrop camera gets a shoutout as properly.
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LG’s cellular unit has been bleeding cash for 20 consecutive quarters. Among different points, the clunky branding, lackluster designs, and poor product differentiation have turned LG’s smartphones into forgettable also-rans. There’s no assure the brand new Velvet will flip issues round, however what we find out about it thus far makes us cautiously optimistic.
First, the identify itself – the company is dropping the terrible ThinQ appendix, in favor of a clear and memorable moniker. That alone ought to help the subsequent LG telephone stand out in a sea of alphanumerical permutations.
Second, the promised “premium softness” suggests LG is going towards the shiny, shiny designs that have dominated the market in the previous few years, with precious few exceptions. That’s one other approach the Velvet might stand out. Plus, LG desperately needs some aptitude, following years of stodgy designs.
The LG Velvet will probably be a “mass premium” gadget, that gained’t compete with the likes of the Galaxy S20 Ultra and Huawei P40 Professional Plus. That’s excellent news, so long as the reasonably priced price ticket doesn’t come with a forgettable spec sheet.
Now learn: Can we stop it with the comically big phones now?
What do you consider the new LG Velvet?
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