Patrik Silén to join Asos as Chief Strategy Officer

Online trend retailer Asos has named Patrik Silén as Chief Technique Officer, reporting to Chief Government Officer, Nick Beighton. This appointment, the company stated in a press release, is the third in a collection of latest hires designed to strengthen the senior management group.

Commenting on Silén’s appointment, Nick Beighton stated: “I'm very happy to welcome Patrik to our increasing government staff. His market-leading expertise throughout the retail sector each in the UK and internationally can be invaluable to us as we glance to capitalise on the expansion opportunities ahead of us.”

The corporate added Silén joins Asos after an in depth profession in management consultancy, largely at McKinsey & Company, where he was appointed associate in 2012. Throughout his 16-year tenure there, Silén relaunched and constructed several new follow areas, together with the consultancy’s EMEA retail operations unit, and targeted on delivering insight, strategy and transformation programmes to a variety of shoppers, including on-line pure-plays and omnichannel retailers. In his position at Asos, which he begins on fifth Might, the corporate further stated, Silén will lead the further improvement and implementation of the corporate’s technique with a give attention to driving increased efficiency.

“I’ve long harboured ambitions to apply what I’ve discovered in strategic consultancy to a devoted in-house position. The chance to make that move, and to a model of Asos’ stature and renown, was merely one I couldn’t resist,” added Silén.

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