Mother of Pearl creative director launches sustainability movement on social media

Amy Powney — the artistic director behind British sustainable luxurious label Mother of Pearl — has launched social media motion and pledge marketing campaign #FashionOurFuture, which calls shoppers to vary the best way they take a look at how their wardrobes, their clothes, and their buying habits are impacting the planet and its setting.

“I would like #FashionOurFuture to be a destination for all issues sustainable and trendy,” Powney shared in a press release. The founder was inspired by how actress Jameela Jamil makes use of Instagram to create a group, and she or he hopes to do the same with #FashionOurFuture. “My goal is to build a supportive, international, digital group the place individuals can encourage each other to make higher trend decisions, all whilst having a little bit of fun! Style and sustainability can typically really feel off-limits or intimidating, which is why my goal is inclusivity and collaboration, which is what we need to make an impactful change.”

The social media motion is designed to offer content material and simple options that encourage its viewers to buy extra sustainability. The platform will serve as a information to its group, launching with 9 pledge ideas similar to shopping for vintage or renting garments.

Shoppers can participate within the motion by sharing their pledge commitments on social media and tagging the #FashionOurFuture Instagram account.

Pictures: #FashionOurFuture Fb

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