Eloquii launches bridal "pop in" with Ella & Oak

Eloquii has made its first foray into the bridalwear market. The widespread retailer specializing in ladies’s clothing sized 14 to 28 partnered with bridal retailer Ella & Oak. The collaborative effort will see a collection of bridal "pop-in” outlets in 4 key Eloquii places.

Starting February 28, Eloquii will host Ella & Oak types in a traveling roadshow, with every stop lasting for a weekend. The primary pop-in will probably be in Atlanta, GA, adopted by Washington, D.C., New York City and concluding in Philadelphia, PA.

Buyers are invited to schedule appointments to go to the pop-in outlets for 45-minute periods with a dedicated stylist from Ella & Oak.

“Eloquii is all about catering to what our buyer needs and we love working with other brands and creating thrilling partnerships that present choices for our clients,” defined Mariah Chase, CEO of Eloquii, in a press release. “There is a pure synergy between our two brands, and we’re excited to convey Ella & Oak’s bridalwear to the Eloquii group.”

Ella & Oak's co-owner, Christine Callahan, added, “We admire Eloquii's dedication to the plus measurement lady by creating garments that empower and permit her to precise herself. This is what we're doing across bridal, and a partnership seemed like the right marriage of manufacturers."

Sigma Fashion | Top Fashion News
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