Moda Operandi founder Aslaug Magnúsdóttir launches sustainable made-to-wear brand, Katla

Aslaug Magnúsdóttir, the co-founder and former CEO of luxurious trend e-tailer Moda Operandi, is returning to the style world with the launch of her new made-to-order, sustainable style brand, Katla.

The model is claimed to “inject a high-fashion aesthetic into ethically sourced and produced attire” and includes clothes, skirts, tops and pants, with costs starting from 90 to 900 dollars. Its debut collection options gadgets crafted from organic cotton, regenerated cellulose materials, cruelty-free wool and recycled synthetics.

'We are excited to help ladies be lovely and responsible directly'

The sustainable-focused model stated it won't be working with leathers, furs or silks, and has eradicated conventional seasonal collections, as an alternative releasing pieces on an ongoing foundation. To ensure transparency, every merchandise has its own unique code which clients can use to verify how a lot it impacts the surroundings, from how it is manufactured to how it is delivered to the buyer.

“Many ladies contemplate sustainability to be essential when looking for clothing and but trendy choices are restricted,” stated Magnúsdóttir in a assertion. “Katla clothes are lovely and good to individuals, animals and the planet.”

Clothes shall be manufactured in the US by way of made-to-order to combat one of the business’s largest issues: overproduction and waste. Additionally, the model stated it has partnered with “revolutionary and aware” manufacturers throughout the US “which might be pioneers in revolutionary manufacturing, prioritizing sustainable practices and constructive working circumstances.”

Magnúsdóttir stated: “The impression of style on the surroundings is increasingly understood to be an enormous drawback. Katla needs to be part of the solution. We consider clothing may be trendy and environmentally-friendly. We are excited to assist ladies be lovely and responsible directly.”

Photograph courtesy of Katla

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