I’m Not Sure But I Think the Super Bowl may be Subliminally Telling Me to Buy a Truck

Michael Kasdan and associates are talking Super Bowl commercials. As a result of on Tremendous Bowl Sunday the recipe is beer, vans, and a flavorful dash of soccer.

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So do you watch the Super Bowl for the game, for the commercials, or both? Throughout this Sunday’s Super Bowl, we'll get roughly 11 minutes of actual football being played. It’s the top of competition.  It’s drama. It’s athletic grace. It’s manly men doing manly things! And its on The Largest Stage. I adore it; I do.

But for every minute of on-the-field play, we will probably be getting dosed with an entire lot of commercials. In immediately’s DVR-skipping world, reside events just like the Super Bowl are advertising’s holy grail. So during the rest of the time (and there’s plenty of it), the NFL and its corporate sponsors will probably be using its mega-platform to promote us an enormous array of things, including probably the most stereotypically “manly” and most “All-American” of items: pick-up vans and beer.

Over at The Day by day Present (the old-fashioned John Stewart Era Edition), my most trusted spot for information and social commentary, Jon Stewart as soon as delightfully mocked the rampant commercial glorification of beer:

“Beer is magic. It turns an overcrowded sweltering metropolis right into a seashore social gathering the place skateboards turn into surfboards and enterprise suits turn out to be bikinis. However relaxation assured, our youngsters will never be uncovered to this overstated fantasy world that glorifies alcoholic consumption until.  Until. They watch TV . . . . I can’t sit down with my child for a pleasing afternoon of watching grown men give each other concussions, without being bombarded by the Harry-Potter-esque transformative energy of fermented hops.”

And then there are vans. Our associates at SportsonEarth.com reviewed the state of Tremendous Bowl commercials and gave us this handy-dandy flow-chart that tells you what sort of truck you need to be shopping for and why:

[T]here [are] pick-up truck advertisements. Numerous pick-up truck advertisements. You need a brand new pick-up truck, right? No, don’t even hassle answering. You undoubtedly want a new pick-up truck. The only query is which one. If I discovered anything from NFL Playoff commercials, it’s precisely which sort of MEN buy which sort of TRUCK. Here’s my quick guide:

This slate of commercials made me lose religion in two points of American life particularly: the American concept of manliness (see above) and our dietary habits. Of the 132 commercials for meals and non-alcoholic beverages through the NFL playoffs, all but 14 have been for one of many following: Burger King, Checkers, Dominos, Dr. Pepper, Dunkin’ Donuts, KFC, McDonalds, Papa John’s, Pepsi, Pizza Hut, Subway, Taco Bell, and Wendy’s. We now have the worst rattling taste, notably in pizza.

Lastly we get to the beer. Shockingly, beer commercials have been solely eight % of all commercials, but Bud Mild — the official beer of the NFL, because of course — comprised over half of those spots. That is unfortunate as a result of Bud Mild commercials are the lowest form of human expression aside from truly consuming Bud Mild.

Certainly, except for beer and vans, there may also be a justifiable share of sex-sells commercials and commercials trying to make a memorable splash in different methods.

Now to be clear: I’m wanting forward to The Huge Recreation on Sunday! (Do the sports activities! Rating the landing!)

As for the truck, I’m pretty positive I’m a Chevy Silverado guy.

The quoted story (together with the truck flow-chart) was initially posted on SportsonEarth.com as The Advertising Soccer League. The SportsonEarth article may be read in full here. It is reposted with their permission.

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Photograph: Flickr Creative Commons/mblouir

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